CNBC recently cited data from the NPD Group indicating that jeans sales are down 6% year over year. What’s more, last fall, the NPD Group also reported that sales of higher-end jeans had dipped significantly, including a 40% decline on the West Coast for jeans priced at $75 and up.
On top of the fact that most American closets are already clogged with jeans, another factor is the emergence of yoga pants, leggings, and “athleisure” wear as the day-in, day-out go-to choice for more consumers. “Athletic and activewear are certainly the new everyday wear and that’s happening no matter what age people are,” one analyst told CNBC.
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Source: Time.com